Digital Media Entrepreneurship

Social Media Tips from 3 Wise Southern Women Entrepreneurs

ME Marketing Services brings us an interview with three women entrepreneurs from The Southern Coterie, sharing their wisdom and tips about social media and entrepreneurship. 

Women are the primary users of social media and the Internet, and with women opening businesses at unprecedented rates, it’s no wonder they’re leveraging social media to help their companies thrive. From the difference between various social media channels and claiming your company’s name to handling feedback and the importance of supporting others, these three women entrepreneurs have some fantastic advice for anyone looking to use social media to thrive in business—or even just in life.

memarketingservices.com – Here are some stats about women entrepreneurs:

  • Women start companies at 1.5 times the average rate in the United States.
  • The absolute number of startups in Crunchbase with at least one female founder has more than quadrupled in the last five years, from 117 in 2009 to 555 in 2014.
  • Women entrepreneurs in the United States rank their happiness at nearly three times that of women who are not entrepreneurs or established business owners.
  • The U.S. ranks No. 1 among 31 countries considered by Dell on the support of women’s entrepreneurship.
  • Today, 18 percent of all startups have at least one female founder.
  • There are just over 9 million women-owned companies in the United States.
  • A net new 340,000 jobs were added by woman-owned businesses between 2007 and 2015. At the same time, men-owned businesses shed 1.2 million jobs, according to a 2015 study by Womenable and American Express.
  • Forty-six percent of the privately held companies in the U.S. are now at least half owned by women.
  • Financially, women entrepreneurs outperform everyone but blue chips over time. In the last couple decades, the growth in the number of women’s businesses (up 68 percent), employment (up 11 percent), and revenues (up 72 percent) blows past the growth rates of all but the largest publicly-traded businesses, and tops growth rates among all other privately-held businesses over this period.

Source: http://www.inc.com/lisa-calhoun/30-surprising-facts-about-female-founders.html

Being a female business owner, I’ve gotten to know others like myself from many different industries. Living in the South, there are thousands of us alone. I am a part of a group call The Southern Coterie, or more commonly referred to as the Southern C. This is a group of phenomenal Southern female entrepreneurs who come together to share their experience and knowledge to help each other. Through this group, I’ve gotten to know many of these wonderful ladies and today three of them are sharing their social media experience with us.

Read more here—including tips from Monica Lavin, founder of The Lavin Label; Alesya Opelt, CEO and founder of Alesya Bags; and Angie Tillman, owner of Phickles

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