Marketing sensation Bozoma Saint John will star in her own documentary series set to air on Starz. The series will feature personal and professional lessons, with insights from Saint John as well as others, emphasizing an overall message of showing up “wholly as ourselves,”—a push for authenticity, especially for people who might feel like outsiders. It’s a message Saint John lives out daily, as a member of various minority or underrepresented groups and a trailblazer who has taken unconventional paths toward her current success.
The series will explore the diverse parts of Saint John’s own identity—a child of immigrants from Ghana, a black woman, a mother, a widow—as well as issues personal and professional, and how they affect and can be influenced by her life and the lives of others. Everything from her love of fashion to how to be a nontraditional corporate executive will be explored with Saint John’s own unique flair.
Click through to learn more about the documentary in the full article from Fast Company.
Bozoma Saint John, who has risen to business celebrity status thanks to her work for PepsiCo, Beats, Apple, Uber, and Endeavor, is now burnishing her personal brand.
The marketing star, who’s currently CMO of the global media conglomerate Endeavor, will host and produce the upcoming documentary series Bozoma: Being Badass on the Starz network.
Saint John describes the show as a cross between Anthony Bourdain: No Reservations, Mister Rogers, and The Oprah Winfrey Show, telling Fast Company that it will bring a sense of “purposefulness” to a range of topics that span her personal and professional life, from her love of fashion to the challenges of being a single, working mother and widow. (The show comes by the Bourdain comparison honestly: No Reservations‘ Alex Lowry is an executive producer on Bozoma. Anjula Acharia is also exec producing.)
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