If at first you don’t succeed; try, try again—and again, and again, and again. Kathryn Minshew, co-founder and CEO of The Muse, discusses how perseverance—as well as strategic changes—made all the difference in her series A round after 148 rejections in her seed round of investing. Click through to see which two specific changes Minshew made to her approach to better click with investors—and raise $30 million.
A different type of entrepreneur might have given up.
And after 148 rejections from investors, no one would have faulted her for throwing in the towel.
But if there’s one thing Kathryn Minshew values, it’s perseverance— when one approach doesn’t work, she’s ready to try another.
Minshew is the cofounder and CEO of The Muse, a job-search and career-advice site. At this point, she and her colleagues have raised nearly $30 million.
But as Minshew told Bobbi Rebell, a certified financial planner, on an episode of the podcast “Financial Grownup,” the site had a rocky start, fielding one “no” after another during its seed round of investing.
In the series A round, Minshew told Rebell, she was more deliberate about the way she pitched investors. She found that two strategies in particular helped her.
Want to receive early-bird invitations to our global events, custom-tailored content we think you’ll love, and get exclusive access to “The World Women Report”?
