Younger voters and women are often much-coveted demographics in political elections. This year, politicians and political analysts are taking a closer look at Millennial women. Their experiences are unique, as are their outlooks, struggles and issues that most concern them. Fortune.com covers a recent national survey illuminating five key points that anyone should keep in mind, if they want to respect and win over Millennial women.
fortune.com – Young women have been central to discussions of the Democratic Party nomination contest between Hillary Clinton and Sen. Bernie Sanders (D-VT). Despite sweeping assumptions about young voters and this election, millennials have a relationship with feminism and these two candidates that plays out differently across ethnicities and lifestage in particular.
Specifically, a new national, proprietary, third-party validated survey of more than 1,600 women fielded by SheKnows Media found that there are nuances between those aged 25 to 29 versus those who are aged 30 to 34, and that women of color of all ages often feel excluded from the feminist movement.
1. Women in their late 20s most strongly identify as feminists: Millennial women between the ages of 25 and 29 most strongly identify as being feminist compared to their younger (18-15) and older (30-34) generational counterparts. Fifty-four percent of women in this age group responded to the question with an unequivocal “yes,” matching the passion of Boomer feminists who saw the gains of the second-wave feminist movement first-hand.
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